John Rice will soon depart as the leader of Sierra-at-Tahoe ski resort, taking on an even larger challenge as the new President and CEO of Ski California. The Ski California Board of Directors today announced the appointment of Rice to succeed Mike Reitzell. Rice, a ski industry veteran with 47 years of experience, has served […]
Ski California
California’s Reitzell to lead National Ski Areas Association
Mike Reitzell enjoyed a prominent position among California ski resorts. Now he will be taking it to another level, establishing himself as a major prominence nationally. The National Ski Areas Association (NSAA) announced Tuesday (Sept. 23) that it has appointed ski industry veteran as its new President and Chief Executive Officer. Reitzell replaces Kelly Pawlak, […]
Ski California recognized for Deep Snow Safety video
The 2023-24 ski season has concluded. But the end of the season brought some great news for Ski California. The National Ski Areas Association honored Ski California at its National Convention recently with a new award created to recognize the impact of the state association’s successful Deep Snow Safety video. The video was launched during […]
Ski California’s Safety Day on Jan. 27
Because the slopes can be dangerous and even deadly at times, safety is something every skier and snowboarder should thoroughly understand. To encourage more safety on the slopes, Ski California will host its sixth annual Safety Day on Saturday, Jan. 27. Resorts in California and Nevada are planning to offer a variety of safety-themed activities […]
Skiing, snowboarding safely guide
Safety is nothing to dismiss when skiing or snowboarding. With that in mind, Ski California has recently launched a new, fully digital version of its Mountain Safety Guide. The Maintain Safety Guide serves as a way for Ski California’s member resorts in California and Nevada to educate skiers and riders about how to stay safe […]
Despite coronavirus, California ski visits increased last season
California ski resorts had more than 6.7 million skier visits for the 2020-21 season, an estimated 22 percent jump from the previous season. According to Ski California, a new report produced by RRC Associates for the National Ski Areas Association (NSAA), the increased visitation occurred last season despite the coronavirus pandemic. California and Nevada ski […]
Tahoe ski resorts offer safety tips Jan. 29
Safety on the ski slopes should be a priority for everyone. But as anyone who frequently skis or rides at Tahoe ski resorts understands, safety isn’t always a consideration. In an effort to help make the sport less dangerous, Ski California member resorts in California and Nevada will promote on-mountain safety initiatives during the fourth […]