In some respect, this seemed an odd termination, considering that Scion rolled out a couple of compact vehicles for 2016 that may gain mass appeal. Toyota announced in early February that it would be discontinuing the Scion brand, which debuted in 2003. At its inception, Scions were characterized by their edgy exterior and were targeted […]
Scion
All-new Scion iA offers great gas mileage
Originally a brand that was looking to capture youth-oriented car buyers that parent company Toyota was unable to reach, Scion has drifted from the game plan of late. The concept of offering vehicles with a certain edgy, unique appearance has not reached the level of success that was first expected. So the shift toward more […]
2016 Scion FR-S: Reasonably priced sports car
Back in 2002 when the game plan was unveiled, Toyota launched its Scion brand to hopefully capture a younger, hipper segment of car buyers. While the targeted millennials seemed to warm to the idea of owning these quirky styling, inexpensive vehicles, the ultra boxy xB wagon and the xA hatchback (which lasted just three years) […]
Scion tC: Sporty and affordable
One thing Scion has never steered away from is trying to manufacture unique looking vehicles. Introduced by Toyota in 2002, the cars have often been viewed as quirky. However, there’s nothing peculiar regarding the appearance of the 2015 Scion tC. The second generation Scion tC features a flat roofline, a wide lower grille, panoramic sunroof, […]
Scion FR-S: affordable sports car
There’s nothing too fancy about the 2016 Scion FR-S. It’s essentially the type of back-to-basics sports car that people have loved for decades. There’s plenty to admire about this light weight, attractive sports car that has surprisingly good performance, delivers admirable gas mileage (22-34 mpg), and is priced very reasonably at $24,300. By the way, […]