Mike Reitzell enjoyed a prominent position among California ski resorts. Now he will be taking it to another level, establishing himself as a major prominence nationally.
The National Ski Areas Association (NSAA) announced Tuesday (Sept. 23) that it has appointed ski industry veteran as its new President and Chief Executive Officer.
Reitzell replaces Kelly Pawlak, who has been an impactful and influential leader for the last seven years. Pawlak and the NSAA team will continue to direct key industry initiatives and assist in the transition.
Reitzell brings over 20 years of experience in the ski industry to the NSAA role, including the last nine years as President of Ski California.
The NSAA is a non-profit trade association serving the interests of ski/snowboard area owners and operators in the United States. NSAA’s mission is to support its members in their pursuit to operate thriving and sustainable businesses while delivering exceptional experiences.
In his new role as the new President and CEO, Reitzell will be responsible for government relations, lobbying activities, public relations, research, financial management, member education, administration and more.
“I am humbled by the opportunity to be the next leader of NSAA and also incredibly excited about the future and what the NSAA team and our member resorts will be able to accomplish together,” Reitzell said. “It has been my honor to lead Ski California. I’m immensely proud of what our member resorts in California and Nevada have accomplished.”
As NSAA President and CEO, Reitzell will drive NSAA’s strategic direction and, in collaboration with the Board of Directors, support a broad spectrum of members.
“Mike’s passion for the ski industry and his impressive achievements on behalf of Ski California make him the perfect fit for this role,” said Chip Seamans, NSAA Board Chair and Hiring Committee Leader. ”
Mike has consistently demonstrated his commitment to the industry through innovative programs and a collaborative approach, which have elevated Ski California to new heights.”
During his tenure at Ski California, Reitzell led the creation of the industry association’s multi-award-winning Mountain Safety Guide, including a complete series of safety education videos widely used by Ski California member resorts to educate skiers and riders. Reitzell was also instrumental in the development and expansion of the Ski California Lift Maintenance and Operations Education (LMOE) annual conference.
Prior to leading Ski California, Reitzell was an attorney for 14 years in San Francisco and Lake Tahoe, representing many ski resorts in California and Nevada. An avid skier since age 5, he grew up skiing and captained his ski team to two Southern California Collegiate Ski Conference championships at USC and teamed his law degree with his passion for skiing.
Reitzell’s official start date will be determined based on the transition needed to bring in a new leader at Ski California. He will continue to lead Ski California until a successor is found and in place.
“We look forward to the positive impact he will have on the national stage as he brings his strategic vision and leadership to NSAA,” Seamans said.
